Built on the belief that sales is an operating system.
What we believe
Sales is an operating system. Not a pep talk. Not a personality contest. An operating system.
Most sales teams underperform because the infrastructure was never built. The reps are not the problem. The absence of qualification discipline, stage accountability, forecast logic, and CRM architecture is the problem. People operate rationally inside broken systems. Fix the system and performance follows.
BTR Consult exists to build that infrastructure. We install it inside live deals, live CRMs, and real pipeline data. Then we prove it works with numbers, not narratives.
A full pipeline with no qualification discipline is a false sense of security. We would rather you have 15 real deals than 60 fictional ones.
How we work
Every engagement starts with data. The Foundry Diagnostic audits your pipeline, CRM, and forecast logic against operational benchmarks. It does not produce a slide deck of recommendations. It produces a scored assessment with specific gaps, specific leaks, and specific priorities.
If the Diagnostic confirms there is infrastructure to build, the Foundry Build installs it. Qualification standards. Stage exit criteria. CRM configuration. Reporting dashboards. Cadence structure. The system that your VP Sales needed on day one but never received.
After the build, the Foundry Managed tier keeps it running. Pipeline reviews, forecast integrity, CRM hygiene, monthly performance reporting. Sales infrastructure degrades after consulting engagements end. This tier exists because we have seen what happens when it does.
We do not sell inspiration. We install discipline. The results show up in your pipeline data, your forecast accuracy, and your board conversations.
Will Barnardt, Principal Consultant
$176M+ in closed enterprise deals. Nine figures in cumulative revenue influenced. Two international sales awards.
Sectors: technology, SaaS, strategic finance, media, professional services, industrial, medtech, financial services.
Built BTR Consult after spending those years inside the same infrastructure gaps that Series A sales teams face today. Watching the same patterns repeat in every organisation that tried to scale revenue without building the operating system first.
Working style: operates inside live deals and CRM logic, not from a whiteboard. Direct. Evidence-first. If the data says the pipeline is broken, that is what the report will say.
