We install sales infrastructure that makes your pipeline defensible. The Foundry Diagnostic finds the leaks in 10 days.
"The founder is still closing 50% of deals. The VP Sales has no system to change that."
When revenue depends on one person, the business doesn't scale. It stalls. The problem is not the founder. The problem is the absence of a repeatable system underneath them.
"The board wants a pipeline forecast. The honest answer is 'I don't know.'"
Forecast integrity breaks when stage definitions are vague and deal data is self-reported. The CRM reflects optimism, not reality. The gap shows up at the board meeting.
"HubSpot was set up from a YouTube tutorial. The data doesn't reflect reality."
CRM architecture built without sales qualification logic produces activity data, not pipeline intelligence. You can see that deals moved. You cannot see whether they should have.
"You hired a VP Sales. Gave them no playbook, no process, no CRM architecture. And you're wondering why nothing changed."
A VP Sales hired into an empty room will build something. It will not be the right thing. Infrastructure comes first. Leadership comes second.
Three tiers of sales infrastructure. Each one solves a specific stage of the problem.
Find out exactly where revenue is leaking.
A 10-day infrastructure audit that scores your pipeline health, CRM integrity, and forecast reliability. You get the data. No guesswork.
$1,500
Full fee credited toward the Build.
Install the system your team was never given.
Full sales architecture installation: qualification standards, CRM configuration, cadence structure, reporting. 90 days.
$3,500 standalone
$2,000 with Diagnostic credit.
Keep the infrastructure running after the build.
Ongoing pipeline reviews, forecast integrity checks, CRM hygiene, and monthly performance reporting. The system doesn't degrade.
$1,500/month
3-month minimum.
Step 01
20 minutes. We assess your pipeline against operational benchmarks. No pitch.
Step 02
10 days. Scored audit of your pipeline health, CRM integrity, and forecast reliability.
Step 03
90 days. Full sales architecture installation. Qualification, CRM, cadence, reporting.
Step 04
Ongoing. We keep the infrastructure running so it doesn't degrade.
BTR Consult was built by Will Barnardt after 15 years in enterprise sales leadership and $176M+ in closed deals across technology, SaaS, medtech, and financial services. Two international sales awards. Nine figures in cumulative revenue influenced.
20 minutes. No pitch. Just data.
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