Revenue Foundry

Three tiers of sales infrastructure. Each one solves a specific stage of the problem.

Foundry Diagnostic

The pipeline looks full but the data is unreliable. Deals sit in stages they shouldn't be in. The CRM shows activity, not reality. The board asks for a forecast and the honest answer is a guess.

The Diagnostic audits the infrastructure underneath the pipeline. It doesn't produce a slide deck of recommendations. It produces a scored assessment with specific gaps, specific leaks, and specific priorities.

What gets delivered

  • CRM Health Scorecard — stage logic, field utilisation, data integrity
  • Revenue Leakage Report — where deals are stalling, slipping, or disappearing
  • Priority Actions Summary — ranked by revenue impact, not effort
  • BTRSA Gap Assessment — qualification and forecast readiness against operational benchmarks
42%
improvement in forecast accuracy after the same diagnostic process Medical software company | 90-day engagement
$1,500 Full fee credited toward the Build if commenced within 14 days.
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Foundry Build

The VP Sales was hired into an empty room. No qualification standard. No stage gates. No CRM architecture. No cadence. The team is working hard inside a broken system.

The Build installs the infrastructure your team needed on day one. Qualification logic that reflects how your buyers actually make decisions. CRM configuration that produces pipeline intelligence, not activity theatre. A reporting structure your board can trust.

What gets installed

  • Operational BTRSA qualification standard — tailored to your sales motion and buyer profile
  • Configured CRM (HubSpot) — stage logic, exit criteria, field architecture, pipeline views
  • Sales playbook — qualification guides, objection frameworks, call structures
  • Reporting dashboard — pipeline coverage, forecast accuracy, stage velocity, slippage tracking
  • Leadership cadence structure — weekly pipeline review, monthly performance review, quarterly strategic review
52%
reduction in deal slippage after a 90-day build engagement Financial services company | 90-day engagement
$3,500 standalone $2,000 with Diagnostic credit. Full fee credited toward Managed if commenced within 14 days.
Start with the Diagnostic

Foundry Managed

Sales infrastructure degrades after consulting engagements end. Stage gates stop being enforced. CRM hygiene slips. Pipeline reviews lose rigour. Within six months, the system is back to where it started.

The Managed tier keeps the infrastructure running. Monthly performance reporting. Weekly pipeline reviews. Quarterly strategic reviews. Ongoing CRM hygiene and BTRSA maintenance. The system doesn't degrade because we don't leave.

What's included

  • Monthly Ledger report — 9-slide branded performance report covering pipeline, forecast, and stage health
  • Weekly pipeline review — live deal-by-deal assessment against qualification standards
  • Quarterly strategic review — pipeline trend analysis, benchmark comparison, priority adjustments
  • Ongoing BTRSA maintenance — qualification standard updates as your market and motion evolve
  • CRM hygiene — data integrity checks, stage logic enforcement, field architecture updates
57%
year-on-year revenue growth sustained through ongoing advisory Chemical and hygiene company | Strategic advisory retainer
$1,500/month 3-month minimum. Full credit path from Diagnostic through Build to Managed.
Start with the Diagnostic

Common questions

What if we already have HubSpot set up?

The Diagnostic audits your existing setup. Most HubSpot configurations we see were built without sales architecture in mind. The audit shows what needs to change and what can stay. You keep the data. We improve the logic underneath it.

How much of our team's time does this require?

The Diagnostic requires access to your CRM and one or two calls with sales leadership. It's designed to work around your team's pipeline activity, not interrupt it. The Build phase involves more structured working sessions, but the work happens inside your live system — not on whiteboards.

What happens after the Diagnostic?

You get a scored assessment with specific gaps and priorities. If the data supports a Build engagement, you'll know exactly what needs to be installed and why. The full Diagnostic fee credits toward the Build. If the data shows something different, that's what the report will say.

We only have 2–3 reps. Is this too early for us?

If you have pipeline and a CRM, the Diagnostic applies. Infrastructure problems compound faster in small teams because there's no margin for error. Catching them at 3 reps costs less than fixing them at 15.

How is this different from hiring a fractional VP Sales or CRO?

A fractional hire operates your sales function. BTR installs the infrastructure underneath it. After the Build, your VP Sales has a system to operate. We leave. A fractional hire without infrastructure underneath them is a more expensive version of the same problem.

Your pipeline data tells a story. Find out what it's saying.

20 minutes. No pitch. Just data.

Get Your Pipeline Review