Revenue Foundry

Three tiers of sales infrastructure.
Each solves a specific problem.

Diagnose first. Build second. Protect indefinitely.

Diagnostic

Build

Managed

1

Tier 1 · 10 Days · $1,500

Foundry Diagnostic

The pipeline looks full but the data is unreliable. Deals sit in stages they should not be in. The CRM shows activity, not reality. The board asks for a forecast and the honest answer is a guess. The Diagnostic maps the gap between what the CRM shows and what is actually happening.

What you receive

  • CRM Health Scorecard — stage logic, field utilisation, data integrity
  • Revenue Leakage Report — where deals are stalling, slipping, or disappearing
  • Priority Actions Summary — ranked by revenue impact, not effort
  • BTRSA Gap Assessment — qualification and forecast readiness against operational benchmarks
42% improvement in forecast accuracy

Medical Software Company · 90-day engagement

Get Your Pipeline Review

Full fee credited toward the Build if commenced within 14 days.

44 /100 OVERALL 72 PIPELINE 31 CRM 48 FORECAST 24 QUAL.
Sample Output
44/100
Pipeline Health72
CRM Integrity31
Forecast Logic48
Qualification Discipline24
Revenue leakage detected across 3 infrastructure gaps

Illustrative output based on real Diagnostic findings.

2

Tier 2 · 90 Days · $3,500 Standalone

Foundry Build

The VP Sales was hired into an empty room. No qualification standard. No stage gates. No CRM architecture. No cadence. The team is working hard inside a broken system. The Build installs every missing layer.

What gets installed

  • Operational BTRSA qualification standard — tailored to your sales motion and buyer profile
  • Configured CRM (HubSpot) — stage logic, exit criteria, field architecture, pipeline views
  • Sales playbook — qualification guides, objection frameworks, call structures
  • Reporting dashboard — pipeline coverage, forecast accuracy, stage velocity, slippage tracking
  • Leadership cadence structure — weekly pipeline review, monthly performance review, quarterly strategic review
52% reduction in deal slippage

Financial Services Company · 90-day build

$3,500 standalone  ·  $2,000 with Diagnostic credit

Full fee credited toward Foundry Managed if commenced within 14 days.

Start with the Diagnostic
INFRASTRUCTURE LAYERS REPORTING + CADENCE Pipeline · Forecast accuracy · Stage velocity SALES PLAYBOOK Qualification guides · Objection frameworks CRM ARCHITECTURE Stage logic · Exit criteria · Field architecture QUALIFICATION (BTRSA) Stage gates · Buyer evidence · Forecast integrity
3

Tier 3 · Ongoing · $1,500/month

Foundry Managed

Sales infrastructure degrades after consulting engagements end. Stage gates stop being enforced. CRM hygiene slips. Within 6 months, the system is back to where it started. This tier exists because we have seen what happens when it does.

What is included

  • Monthly Ledger report (9-slide) — pipeline, forecast, and stage health
  • Weekly pipeline review — live deal-by-deal assessment against qualification standards
  • Quarterly strategic review — pipeline trend analysis, benchmark comparison, priority adjustments
  • Ongoing BTRSA maintenance — qualification standard updates as your market and motion evolve
  • CRM hygiene — data integrity checks, stage logic enforcement, field architecture updates

$1,500/month · 3-month minimum

Start with the Diagnostic
79% PIPELINE 84% FORECAST 92% CRM HYGIENE INFRASTRUCTURE HEALTH OVER TIME 100 50 0 84 M1 M2 M3 M4 M5 M6 NOW WEEKLY REVIEW MONTHLY LEDGER QTR STRATEGY $1,500 / MONTH · 3-MONTH MINIMUM

Common questions

What if we already have HubSpot set up?

The Diagnostic audits your existing setup. Most HubSpot configurations we see were built without sales architecture in mind. The audit shows what needs to change and what can stay. You keep the data. We improve the logic underneath it.

How much of our team's time does this require?

The Diagnostic requires access to your CRM and one or two calls with sales leadership. It is designed to work around your team's pipeline activity, not interrupt it. The Build phase involves more structured working sessions, but the work happens inside your live system, not on whiteboards.

What happens after the Diagnostic?

You get a scored assessment with specific gaps and priorities. If the data supports a Build engagement, you will know exactly what needs to be installed and why. The full Diagnostic fee credits toward the Build. If the data shows something different, that is what the report will say.

We only have 2-3 reps. Is this too early?

If you have pipeline and a CRM, the Diagnostic applies. Infrastructure problems compound faster in small teams because there is no margin for error. Catching them at 3 reps costs less than fixing them at 15.

How is this different from hiring a fractional VP Sales or CRO?

A fractional hire operates your sales function. BTR installs the infrastructure underneath it. After the Build, your VP Sales has a system to operate. A fractional hire without infrastructure underneath them is a more expensive version of the same problem.

How does BTR Consult handle client data during an engagement?

CRM access during the Diagnostic is read-only — we do not create, modify, or delete records. All client data is handled under a Data Processing Agreement available before engagement start. Data shared during the engagement is stored with encryption at rest and in transit, deleted within 30 days of engagement close, and never shared with third parties. Our practices align with CCPA, NIST, and GDPR principles.

Your pipeline data tells a story. Find out what it's saying.

20 minutes. No pitch. Just data.

Get Your Pipeline Review