Articles

Sales infrastructure.
Written for practitioners.

No generic frameworks. No borrowed methodology. Articles written from 15 years building and repairing sales infrastructure across enterprise B2B.

30 June 20268 min read

What to do in your first 90 days as VP Sales when there is no infrastructure to inherit

The standard 30-60-90 day plan assumes a sales process exists. This one starts from zero. A practical order of operations for building qualification, CRM discipline, and pipeline review cadence while managing active deals.

Read article →

30 June 20266 min read

Revenue leakage in B2B sales: the pipeline definition

Most content on revenue leakage defines it as a billing problem. This is the pipeline definition: the portion of revenue that fails to close due to structural sales problems. How to measure it, where it comes from, and what fixes it.

Read article →

Find out where your pipeline is leaking.

The Foundry Score takes 5 minutes.

Get Your Foundry Score Book a Pipeline Review Call

Sales infrastructure.Written for practitioners.

What to do in your first 90 days as VP Sales when there is no infrastructure to inherit

Revenue leakage in B2B sales: the pipeline definition

Find out where your pipeline is leaking.

Sales infrastructure.
Written for practitioners.