Five tiers of sales infrastructure. Each one solves a specific problem.
Start free with the Foundry Score. Every paid tier credits toward the next. The full system runs from a 5-minute self-assessment to ongoing managed infrastructure.
Get Your Foundry ScoreWhere the system breaks down
Your pipeline shows 3x coverage but the board doesn't believe the number.
Without qualification discipline, most of that pipeline is activity, not intent. The Diagnostic maps which deals are real. The CRM data that proves it comes with it.
The VP Sales is 90 days in with no infrastructure to build on.
No qualification standard. No stage gates. No CRM architecture. The system was never built. The reps are not the problem. The Build installs what they were never given.
Every deal follows a different path through the pipeline.
No consistent process means no predictable forecast. One operational qualification standard changes that. The change shows in the number within a quarter.
The infrastructure from the last engagement has already degraded.
Stage gates stop being enforced. CRM hygiene slips. Within six months, the system is back to where it started. The Managed tier exists because we have seen what happens when it does.
Five tiers. One system. Built in sequence.
Each tier builds on the one before it. Each fee credits toward the next engagement. The Foundry Score is free. See where your pipeline stands before you commit to anything.
Foundry Score
Free. Fast. Specific.
You don't know exactly where revenue is leaking. The Foundry Score maps it across five operational categories and shows you the result immediately.
What you receive
- Score across five categories: pipeline health, CRM integrity, forecast logic, qualification discipline, and leadership cadence
- Gap analysis per category against operational benchmarks
- One priority action per category
- Score shown immediately on completion
Free. See your score before you share your email.
Foundry Snapshot
Targeted. Fast. Evidenced.
You need a data point before committing to a full audit. The Snapshot gives you one: a focused CRM and pipeline check with a priority action list and a debrief call.
What you receive
- CRM health spot-check: stage logic, field utilisation, data quality
- Pipeline gap summary: top 3 revenue leaks with supporting evidence
- Priority action list: ranked by revenue impact, not by effort
- 45-minute debrief call with Will Barnardt
Full $499 credited toward the Foundry Diagnostic.
Foundry Diagnostic
Forensic. Documented. Actionable.
The pipeline looks full but the data is unreliable. Deals sit in stages they should not be in. The CRM shows activity, not reality. The board asks for a forecast and the honest answer is a guess. The Diagnostic maps the gap between what the CRM shows and what is actually happening.
What you receive
- CRM Health Scorecard: stage logic, field utilisation, data integrity by deal and by rep
- Revenue Leakage Report: where deals are stalling, slipping, or disappearing and why
- Priority Actions Summary: ranked by revenue impact, not by effort
- BTRSA Gap Assessment: qualification and forecast readiness against operational benchmarks
$1,500 credit toward the Foundry Build. $2,000 net if commenced within 14 days of delivery.
Book the Foundry DiagnosticIllustrative output based on real Diagnostic findings.
Foundry Build
Structured. Installed. Tested.
The VP Sales was hired into an empty room. No qualification standard. No stage gates. No CRM architecture. No cadence. The team is working hard inside a broken system. The Build installs every missing layer.
What gets installed
- Operational BTRSA qualification standard, tailored to your sales motion and buyer profile
- Configured CRM (HubSpot): stage logic, exit criteria, field architecture, pipeline views
- Sales playbook: qualification guides, objection frameworks, call structures
- Reporting dashboard: pipeline coverage, forecast accuracy, stage velocity, slippage tracking
- Leadership cadence structure: weekly pipeline review, monthly performance review, quarterly strategic review
$3,500 standalone · $2,000 with Diagnostic credit
Start with the Foundry Score →Foundry Managed
Consistent. Maintained. Measured.
Sales infrastructure degrades after consulting engagements end. Stage gates stop being enforced. CRM hygiene slips. Pipeline reviews lose rigour. Within six months, the system is back to where it started. This tier exists because we have seen what happens when it does.
What is included
- Monthly Ledger report (9-slide): pipeline, forecast, and stage health
- Weekly pipeline review: live deal-by-deal assessment against qualification standards
- Quarterly strategic review: pipeline trend analysis, benchmark comparison, priority adjustments
- Ongoing BTRSA maintenance: qualification standard updates as your market and motion evolve
- CRM hygiene: data integrity checks, stage logic enforcement, field architecture updates
What changes in 90 days
Documented results from completed Foundry Build engagements. Not projections. Not benchmarks. Data from live pipelines.
All five tiers compared
| Tier | Price | Format | Duration | Primary output |
|---|---|---|---|---|
| Foundry Score | Free | Self-assessment | 5 minutes | Composite score + personalised PDF report |
| Foundry Snapshot | $499 | Manual assessment + 45-min call | 48 hours | Priority findings report + 30-day plan |
| Foundry Diagnostic | $2,500 | 10-day remote audit | 10 days | 4 PDF deliverables + 60-min delivery call |
| Foundry Build | $3,500 / $2,000 with credit | 90-day implementation | 90 days | Full BTRSA installation across 4 components |
| Foundry Managed | $1,500/month | Ongoing subscription | 3-month minimum | Weekly review + monthly ledger + quarterly strategy |
Each paid tier credits toward the next. Credit window: 14 days from delivery. Full pricing at btrconsult.net/pricing.md.
Common questions
The Diagnostic audits your existing setup. Most HubSpot configurations we see were built without sales architecture in mind. The audit shows what needs to change and what can stay. You keep the data. We improve the logic underneath it.
The Diagnostic requires access to your CRM and one or two calls with sales leadership. It is designed to work around your team's pipeline activity, not interrupt it. The Build phase involves more structured working sessions, but the work happens inside your live system, not on whiteboards.
You get a scored assessment with specific gaps and priorities. If the data supports a Build engagement, you will know exactly what needs to be installed and why. A $1,500 credit from the Diagnostic fee applies toward the Build, making the net fee $2,000 if commenced within 14 days. If the data shows something different, that is what the report will say.
If you have pipeline and a CRM, the Diagnostic applies. Infrastructure problems compound faster in small teams because there is no margin for error. Catching them at 3 reps costs less than fixing them at 15.
A fractional hire operates your sales function. BTR installs the infrastructure underneath it. After the Build, your VP Sales has a system to operate. A fractional hire without infrastructure underneath them is a more expensive version of the same problem.
CRM access during the Diagnostic is read-only. We do not create, modify, or delete records. All client data is handled under a Data Processing Agreement available before engagement start. Data is stored with encryption at rest and in transit, deleted within 30 days of engagement close, and never shared with third parties.
The Foundry Diagnostic is a 10-day audit of your pipeline integrity, CRM health, qualification discipline, and revenue leakage. It produces four PDF deliverables: a CRM Health Scorecard, a Revenue Leakage Report, a Priority Actions Summary, and a BTRSA Gap Assessment. It concludes with a 60-minute delivery call.
The Foundry Diagnostic runs over 10 days from the date of payment. The delivery call takes place between Day 7 and Day 10.
The Foundry Diagnostic is priced at $2,500. A $1,500 credit applies toward the Foundry Build if Build commences within 14 days of Diagnostic delivery, bringing the Build fee to $2,000 net.
The Foundry Diagnostic is designed for early-stage B2B SaaS companies with $1M to $15M ARR and 2 to 6 sales reps. It is the right next step for newly hired VP Sales leaders who need to understand what infrastructure exists and what needs to be built.
Revenue leakage is the portion of revenue that fails to close due to structural sales problems, not market conditions. It includes deals that advance without qualification, pipeline reported with no real closing criteria, and forecasts built on rep confidence rather than verified evidence. The Foundry Diagnostic quantifies it.
The BTR Sales Architecture (BTRSA) is a four-component sales operating system: Qualification Standard, Cadence Structure, Execution Coaching, and Strategic Planning. It is the methodology installed during the Foundry Build engagement.
Your pipeline data tells a story. Find out what it's saying.
The Foundry Score takes 5 minutes. No pitch, no commitment.