"The founder is still closing 50% of deals. The VP Sales has no system to change that."
When revenue depends on one person, the business does not scale. The problem is the absence of a repeatable system underneath them.
Sales Infrastructure for Scaling SaaS and Tech Companies
Will your pipeline survive
the next board meeting?
We install sales infrastructure that makes your pipeline defensible. The Foundry Diagnostic finds the leaks in 10 days.
$176M+
in closed enterprise deals
15+ yrs
enterprise sales leadership
9-figures
in cumulative revenue influenced
BTRSA Health Scorecard
44/100
Pipeline Health
At Risk — 72
CRM Integrity
Critical — 31
Forecast Logic
At Risk — 48
Qualification Discipline
Critical — 24
Revenue leakage detected across 3 infrastructure gaps
Illustrative output based on real Diagnostic findings.
Where Revenue Leaks Start
"The board wants a pipeline forecast. The honest answer is: I don't know."
Forecast integrity breaks when stage definitions are vague and deal data is self-reported. The CRM reflects optimism, not reality.
"HubSpot was set up from a YouTube tutorial. The data doesn't reflect reality."
CRM built without qualification logic produces activity data, not pipeline intelligence. You can see deals moved. You cannot see whether they should have.
"You hired a VP Sales. Gave them no playbook, no process. And you're wondering why nothing changed."
Infrastructure comes first. Leadership comes second. A VP Sales hired into an empty room will build the wrong thing.
Proof from Real Pipelines
Revenue Foundry
Diagnose. Build. Protect.
Three tiers of sales infrastructure. Each one solves a specific stage of the problem.
Tier 1
Foundry Diagnostic
Find exactly where revenue is leaking.
A 10-day infrastructure audit that scores your pipeline health, CRM integrity, and forecast reliability. You get the data. No guesswork.
$1,500
Full fee credited toward the Build.
Get Your Pipeline ReviewTier 2
Foundry Build
Install the system your team was never given.
Full sales architecture installation: qualification standards, CRM configuration, cadence structure, reporting. 90 days.
$3,500 standalone
$2,000 with Diagnostic credit.
Start with the DiagnosticTier 3
Foundry Managed
Keep the infrastructure running after the build.
Ongoing pipeline reviews, forecast integrity checks, CRM hygiene, and monthly Ledger reporting. The system does not degrade.
$1,500/month
3-month minimum.
Start with the DiagnosticThe Foundry Diagnostic fee is credited in full toward the Foundry Build if the Build commences within 14 days of Diagnostic delivery.
How it works
01
Pipeline Review Call
20 minutes. We assess your pipeline against operational benchmarks. No pitch.
02
Foundry Diagnostic
10 days. Scored audit of pipeline health, CRM integrity, and forecast reliability.
03
Foundry Build
90 days. Full sales architecture installation. Qualification, CRM, cadence, reporting.
04
Foundry Managed
Ongoing. We keep the infrastructure running so it does not degrade.
BTR Consult was built by Will Barnardt after 15+ years in enterprise sales leadership and $176M+ in closed deals across technology, SaaS, medtech, and financial services. Two international sales awards. Nine figures in cumulative revenue influenced. More about our approach
Your next board meeting doesn't have to be a guess.
20 minutes. No pitch. Just data.