Sales infrastructure for early-stage B2B SaaS & Tech

Revenue is leaking.
Find it before your board does.

You already know something is wrong. The Foundry Score maps your pipeline across five operational categories and shows you exactly where. Takes 5 minutes. Costs nothing.

Free · Score shown before you share your email

42%improvement in forecast accuracy
$4.6Mincrease in annual revenue
52%reduction in deal slippage
57%year-on-year growth
15+years in enterprise sales
$176M+in closed deals
What We Build

Sales infrastructure for early-stage SaaS

Most early-stage SaaS teams have strong product and motivated reps. What they are missing is the operational layer that turns activity into predictable revenue. BTR installs that layer: qualification standards, CRM architecture, cadence structure, and forecast discipline.

Foundry Score

Free. Fast. Specific.

Free

A 5-minute self-assessment that scores your sales infrastructure across five operational categories.

Get Your Foundry Score

Foundry Diagnostic

Forensic. Documented. Actionable.

$2,500Fee credited toward the Build

A 10-day infrastructure audit that maps every pipeline gap, CRM failure, and forecast weakness with evidence. You get the data.

Start with the Diagnostic →

Foundry Build

Structured. Installed. Tested.

$3,500or $2,000 with Diagnostic credit

Full sales infrastructure installation in 90 days: qualification standard, CRM architecture, cadence structure, forecast discipline. The system your team was never given.

See the full Foundry →

See the full Foundry: Score, Snapshot, Diagnostic, Build, and Managed →

Client Outcomes

Proof from real pipelines

42%improvement in forecast accuracyMedical software, 90-day build
52%reduction in deal slippageFinancial services, 90-day build
57%year-on-year growthMulti-national, strategic retainer
Who This Is For

Early-stage SaaS with a pipeline problem

VP Sales, new to the seat

Ninety days before credibility is assessed and there is no infrastructure to work with. The reps are not the problem. The system they were never given is the problem.

Founder, still closing deals

Revenue depends entirely on you. You hired a VP Sales and nothing changed. The CRM was set up from a YouTube tutorial. Your board meeting is in six weeks.

Find out where your pipeline is leaking.

The Foundry Score takes 5 minutes. No pitch, no commitment.