BTR Signal Score · free report, reopening soon

See who your customers pick instead of you

Search for your business the way your customers do. See where you come up, why they choose someone else, and the first three things to fix.

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BTR Signal Score

What we check

Three things decide whether a customer picks you.

The BTR Signal Score is one score out of 100 for how a local business does at three things: getting found, getting chosen and getting contacted. BTR Consult searches for the business the way its customers do, from its own area, and reports what they see.

Each part is rated in plain words (strong, needs work or weak) with the reason next to it. Every result names the search, the place and the date, so you can check it yourself on your own phone.

  • Getting found

    Up to 40 of 100 points

    We run the searches you chose on Google Maps, the way a customer near you would, and see where you come up. We also ask AI assistants who they would recommend.

    What we check

    • Google Search
    • Google Maps
    • AI assistants
    • Directories

  • Getting chosen

    Up to 40 of 100 points

    We put you next to the businesses customers see first: rating, reviews in the last 90 days, replies to reviews and opening hours.

    What we check

    • Reviews
    • Your Google profile
    • Your website
    • Social profiles

  • Getting contacted

    Up to 20 of 100 points

    We open your website on a phone, the way a customer would. Can they call or WhatsApp you with one tap? Do your hours match Google?

    What we check

    • WhatsApp
    • Tap to call
    • Opening hours

What the BTR Signal Score found

Three real businesses. Every finding is one the owner can fix.

  • Distributor, Gauteng

    On Google Maps it doesn’t appear in the first 20 results for its main search anywhere across its area.

    • Its Google category is ‘Manufacturer’, while all three businesses at the top of the results use a different category, one that matches what customers search for.
    • On a phone, its WhatsApp button is right on the first screen, and the number matches its Google profile.

  • Dental practice, Pretoria

    It ranks in the top three on Google Maps around its address, but drops to 6th and 7th about 1.5 km away.

    • The tap-to-call number on its website is different from the number on its Google profile.
    • It closes at 16:00 on Fridays, while a competitor ranking above it is open until 17:00.

  • Solar installer, Pretoria

    Its Google profile links to a website that doesn’t load.

    • It doesn’t appear in the first 20 results on Google Maps anywhere across its area.
    • It has 15 Google reviews, only one of them in the past year; the three at the top have between 57 and 71, rated 4.8 to 5.0 against its 4.1.

Not showing on the map at all? Eight causes to check on your phone, with local data for South Africa and the UAE.

How it works

The first two steps are free.

  1. 1

    Find your business

    Pick it from Google, choose the searches that bring you work, and tell us where to send your report. No card.

  2. 2

    Get your free report

    Your score and your first three fixes, in order, with how long each takes. We email you a private link.

  3. 3

    Get the full report

    Only if you want the plan. The free report is yours either way.

Free and full

What's in the free report, and what does the full one add?

The free BTR Signal Score report compared with the full report
In the report Free Full, $49
Your score out of 100, with each of the three parts rated and the reason Included Included
What a customer sees when they search, and who they pick instead Included Included
Whether AI assistants name you when a customer asks Included Included
Your first three fixes, in order, with how long each takes Included Included
A 30-day plan with every fix, week by week Not included Included
Where you show up for each search, from up to 25 spots around you Not included Included
You against the three businesses customers see first Not included Included
The websites AI assistants used to choose who to name Not included Included
Your Google description, review request and WhatsApp away message, written for you Not included Included
A re-scan after 30 days Not included Included

The full report is a once-off $49. If the report gets a fact about your business wrong, tell us within 14 days of purchase and we will refund you in full. If a fault on our side means you do not receive it, or it is materially incomplete, we will run it again at no cost or refund you in full, and you choose. Otherwise we do not refund a report once it has been produced, because it is delivered straight away.

The full report

Every fix in order, and who does each one.

A 30-day plan

Every fix in order, week by week. Each one says who does it, you or your web person, and how long it takes. Tick things off as you go.

Where you show up, search by search

Each search you chose, run from up to 25 spots around your business. You see where customers find you and where they don’t.

You against the top three

Rating, recent reviews, replies and opening hours, side by side with the businesses customers see first. Plus what customers praise at the leader that nobody has said about you yet.

What AI assistants say

Who they name when a customer asks, the websites they used to choose, and which of those you’re missing from.

Your words, written for you

Your Google business description, a review request to send after every job, and a WhatsApp away message, ready to copy. And a page to send whoever looks after your website.

A free re-scan after 30 days

We run your scan again and email you what changed.

Sample

When someone near you searches for a pool cleaner, you come up seventh.

pool cleaning Centurion
  1. 1 Blue Lagoon Pools 4.8 stars, 212 reviews
  2. 2 AquaFix Centurion 4.6 stars, 98 reviews
  3. 3 Clearwater Pool Services 4.9 stars, 41 reviews
  4. 3 more businesses
  5. 7 Kgosi Pool Care You 5.0 stars, 9 reviews

Blue Lagoon Pools is first. It has 212 reviews to your 9.

Your 30-day plan

Full report

Made-up business. Every name and number in this sample is invented.

The free report costs nothing. The full report is $49.

One-off payment, no subscription. If the report gets a fact about your business wrong, tell us within 14 days of purchase and we will refund you in full. If a fault on our side means you do not receive it, or it is materially incomplete, we will run it again at no cost or refund you in full, and you choose. Otherwise we do not refund a report once it has been produced, because it is delivered straight away. If you later work with BTR, it comes off your Foundation Fee.

Check my Signal

Questions

Before you run your scan.

What does the free report show?

What a customer sees when they search for one of your phrases on Google Maps, and who they pick instead. Your score out of 100, with getting found, getting chosen and getting contacted each rated strong, needs work or weak, and the reason. Your three most important fixes, in order, with how long each takes. And whether AI assistants name you when a customer asks.

What's in the full report?

A 30-day plan with every fix in order. Where you show up for each search from up to 25 spots around you. You against the three businesses customers see first. The websites AI assistants used to choose who to name. Your Google description, review request and WhatsApp away message, written for you. A page for your web person. And a free re-scan after 30 days. It costs $49, once.

Do I need to sign up or give my email?

There is no sign-up and no card. We ask for your email so we can send you a private link to your report.

How is the score worked out?

It is one number out of 100, built from three parts: getting found, up to 40 points (whether customers come across you in Google, Google Maps, AI answers and directories), getting chosen, up to 40 points (whether they pick you over the businesses next to you), and getting contacted, up to 20 points (whether they can reach you with one tap). Each part is rated strong, needs work or weak, with the reason. The total sits in one of five bands: Invisible, Hard to find, Getting there, Strong or Leading.

Will the report raise my score?

Not on its own. It tells you what to fix, in what order, and who should do it. Your score moves when the fixes are made, by you, your web person or us. The full report includes a re-scan after 30 days that shows what changed.

Why do you ask what customers search for?

Customers search locally and in their own words, so we check the searches that actually bring you work, and measure you against the businesses competing for the same customers in your area, not against the whole country.

What if the report gets something wrong?

If the report gets a fact about your business wrong, tell us within 14 days of purchase and we will refund you in full. If a fault on our side means you do not receive it, or it is materially incomplete, we will run it again at no cost or refund you in full, and you choose. Otherwise we do not refund a report once it has been produced, because it is delivered straight away.

Does the full report count towards working with BTR?

Yes. If you later work with BTR, the $49 comes off your Foundation Fee, the once-off setup cost.